Is your website SEO optimized?
Martha 
Is your website SEO optimized? Follow these 6 steps to improve your SEO!
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Search engine optimization, or SEO, is an essential part of your digital marketing. SEO increases your visibility online. With quality SEO, your website becomes more visible through organic searches, leading to increased traffic on your website. The best SEO will focus on your target market, helping you land more sales.
Strong SEO skills also build trust and credibility for your brand while creating a better experience for your customers. SEO is an excellent way to boost sales and bring in more clients for your business.
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6 steps to improve your website SEO
There are a lot of things you can do to improve SEO on your website. However, it can get overwhelming when you look at the long list of things you could be doing. That’s why we are breaking it down into 6 simple steps to get you started.
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Keyword research
The first step when creating an SEO optimized website is to research appropriate and converting SEO keywords. You can do this by answering 4 simple questions:
What are people searching for?
How many people are searching for it?
In what format do they want that information?
What terms are people using to search for this?
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Keyword research helps you find what words are used most when your audience puts a search in Google. This provides insight into what keywords are used the most often.
It is helpful to remember that although SEO is made to properly rank your website, it also needs to be relevant to what people search for.
Install Google Analytics
Google Analytics is a free tool that gives you insight into what is and what is not working on your website. Google Analytics easily integrates into other platforms. You can easily download and use it on multiple devices and within other tools as well.
Google Analytics will show you what pages people are visiting on your website, how often they are visiting, and how long they are staying on your website. It is also helpful in learning your audience and what they are searching for. You will learn your audience's age, interests, gender, location, and much more. This will not only help with content creation, but it will help you search for your keywords.
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Post consistent factual content
Content that is consistently relevant and factual in information is one of the biggest key factors of having an SEO optimized website. You should show your audience that you are an authority in your field and post content that is specific to your audience needs.
Posting consistently will help build your credibility and reputation through SEO. Creating content on a regular basis shows that you are a trustworthy source of information. Building fresh content will also keep your brand relevant within search engines.
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Add metadata
Metadata in simplest terms is information that describes data. Metadata allows search engines to be able to find your website by finding relevant information to their search.
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Metadata in simplest terms is information that describes data. Metadata allows search engines to be able to find your website by finding relevant information to their search.
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Include alt tags
Alt tags (alternative text descriptions) are what describes an image on a page of your website. Adding alt tags allows search engines to better understand the content that is on your site. Placing alt tags on your website also helps when people are searching on the internet for something specific.
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Update your website regularly
Search engines love updated content. Each time you make an update search engines notice. Updating your website is one of the key signs of relevancy to keep your website ranking at a higher level. Regular updates are one of the easiest ways to get your website more easily noticed.
This is a starting point, but there are other strategies to keep in mind. Are you using SEO practices in your business? If not, now is the time to start and the team at Martha Warner, LLC can help. Contact us today to start seeing better results for your website.
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